In July 2022, Optimised proudly achieved B Corp certification, a milestone on our journey to responsible business practices. For Optimised, this meant a commitment to balance profit with purpose, driving ethical and sustainable business decisions. As we move through the recertification process, we are reflecting on our progress, identifying growth opportunities, and embedding B Corp principles even more deeply into our strategy. Our ambition is clear: to not only maintain our status but continuously raise the bar, improving our policies and practices to create meaningful change.

We’ve successfully electrified our company fleet, as part of our sustainability strategy

We’re delighted to present our 2023 B Impact Report. Throughout this report, you can read about the milestones we’ve achieved in carbon savings, whether that’s by reducing emissions for our clients, sustainable procurement, and offsetting initiatives.

As we celebrate B Corp Month, we are thrilled to share our commitment to prioritising our people's future, through a range of new innovative benefits that reflect our dedication to wellbeing and sustainability.

Shrishti Gupta (Digital Marketing Executive) and Imy Allibhai (Graduate Sustainability Consultant) reflect on our B Corp status, and how Optimised is practicing what we preach by striving towards net zero.