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Optimised officially join the B Corp movement

In July 2022, the Optimised Group officially became a B Corp, and joined a community of over 5,000 companies worldwide, pursuing purpose as well as profit. 

After our Optimised Energy division joined the movement in 2020, it was essential to bring the entirety of Optimised into the fold.

What is a B Corp?

B Corporations are a growing group of companies who are reinventing business, by pursuing purpose as well as profit. The Optimised Group has been certified by B Lab (the not for profit behind the B Corp movement) as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.


Simply put, certified B Corps are companies who are committed to prioritising the environment and society in the way they do business.

Our B Corp Assessment Results

Based on our B Impact assessment, we earned an overall score of 86.3. A breakdown of this score can be found below:

Governance: 14.6

Governance evaluates a company’s overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Workers: 28.0

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Customers: 22.6

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organisations.

Environment: 4.3

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

What happens next?

We’re committed to continuous improvement and have specifically set up a sustainability committee to seek feedback and collaboration on what we can do better to improve our score and create a great place to work. 

James Wood, Managing Director of Optimised was delighted:

“We are proud to have been re-certified as a B Corp, this time including the entire Optimised Group. This is a great achievement for a growing business, that enforces our belief in doing things the right way in everything that we do.


At Optimised, we’re proud to be a company that focuses on more than making profit. We take our commitment to our staff, clients, communities & the environment very seriously, and are delighted to have this recognised with this accreditation.”

Find out more about our B Corp accreditation, and our commitment to being a better business.

FIND OUT MORE
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